Mission

Developing compelling concepts and scents to create a coherent multi-sensorial brand equity.
 This will ensure a strong emotional bond to the consumer, and long-term market success!

• We are the only experts offering strategic marketing and market research consulting to specifically integrate scent as the invisible brand personality and ensure the integration of the best possible scents into the marketing mix.
• Developing powerful brands and products which meet business goals as well as consumers’ perceptions and desires is our objective.
• Analysis was founded in 1984 by a person with a single-minded belief in the importance of the role of fragrance: Barbara Busch.
• After rapid success in Germany the company has grown internationally with like-minded marketing experts joining Barbara throughout Europe and the USA.
• We are an international network with broad expertise. The team is all multilingual & multicultural.
• We offer a rapid, high-tech service with flexibility for clients’ individual needs.